Redesign The Normal
Designed and knitted in Toronto, Ryan Jeans is praised by its 100% Canadian-made quality and design. Facing with fast growing customer needs, Ryan Jeans partnered with BuzzTO for a complete website revamp including a UX overhaul, functionality enhancement and content development.
To adapt to all types of devices, we employed an immersive responsive design so that visitors can interact and check product details with their smartphones on-the-go. To re-categories the large assortment of SKUs, we defined the key influencers of the shopping experience and refined website categories.
We redesigned the homepage and product pages and simplified the checkout process to smoothen the overall user experience. During the entire project, our team allocated extra time and resources for the unforeseen tasks for this e-commerce project.